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The Hype Cycle of Alternative Proteins
“The technology life cycle has three stages: hype, disillusionment, and application.” – Bob Lewis, columnist and blogger ARTICLE SUMMARY The Gartner…
Jun 1
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May 2023
The Road to Addiction
“The purpose of a business is to create a customer who creates customers.” – Shiv Singh ARTICLE SUMMARY The world’s best companies don’t just have loyal…
May 5
2
April 2023
The Ingredients of Success
“Good food depends almost entirely on good ingredients.” – Alice Waters The rise in popularity of alternative proteins might be a recent phenomenon, but…
Apr 11
3
March 2023
How Women Are Shaping the Alternative Protein Landscape
“Women are the largest untapped reservoir of talent in the world.” – Hillary Clinton The rise of feminism – advocacy of women’s rights to achieve gender…
Mar 8
2
Sell The Sizzle (Not The Steak)
“We don’t buy what we need. We buy the stories we tell ourselves.” – Seth Godin, Author of ‘This is Marketing’ When it comes to advertising, the meat…
Mar 1
1
February 2023
High Steaks: Health Considerations of Meat vs 'Meat'
“Unlike the cow, we get better at making meat every single day.” – Pat Brown, Founder of Impossible Foods When it comes to eating meat, the average…
Feb 10
1
January 2023
Replicate, Differentiate or Innovate? The Quest to Be ‘Meatier Than Meat’
“History doesn’t repeat itself, but it often rhymes.” – Mark Twain Alternative proteins are generally discussed in a single sound bite. People may love…
Jan 20
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December 2022
Happy Holidays!
Dear Reader, Thank you for subscribing to Good Signal. We are grateful for your support in this journey. Good Signal was started with a desire to…
Dec 28, 2022
3
Triggering the Transformation to Alternative Proteins
“Transformation is a journey without a final destination.” – Marilyn Ferguson Asia was once a pioneer in technology development. Many important ancient…
Dec 21, 2022
Looking Back, Moving Forward: The Alternative Protein Funding Landscape
“The most reliable way to predict the future is to create it.” – Alan Curtis Kay The alternative protein sector seems to be getting pummelled from every…
Dec 2, 2022
3
November 2022
Changing The Climate: The Role of Alternative Proteins
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind…
Nov 16, 2022
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October 2022
The Flywheel: Scaling the Alternative Protein Ecosystem
“The chain is only as strong as its weakest link, for if that fails the chain fails and the object that it has been holding up falls to the ground.” …
Oct 28, 2022
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