“Only those who will risk going too far can possibly find out how far one can go.” – T. S. Eliot Change isn’t easy. Alternative protein companies, at least in their current manifestation, emerged on the scene nearly 15 years ago with a bold and compelling mission to provide products that taste just as good, cost the same or less, yet are better for humans, animals and the planet. While it remains a noble pursuit, entrepreneurs have since discovered it is no easy feat to win the consumer palate. Alternative protein companies today have entered treacherous territory. The economy is uncertain, venture capital is down, and products are facing increased headwinds from consumers, who demand better taste, price and nutrition. Navigating this environment will require deeper focus (and some luck, too). So, to better manage the risks and achieve desired results, it’s worth understanding the challenges these companies face so they can be mitigated, and the visionaries behind them can reach ever greater heights. Six risks stand out. We consider each of them below.
These 12 questions are very helpful!