“Heroism is endurance for one moment more.” – George F. Kennan Taste, texture, and nutrition – for the alternative protein industry, the holy grail is as alluring as it is elusive. Time and again, irrespective of technology, product, and region, this trifecta is seen as essential to a food product’s success. The industry has responded with a panoply of innovative ingredients and raw materials to meet the challenge. Whether it’s additive flavours and colourants for taste, binders and emulsifiers for texture, or nutraceuticals and plant proteins for nutrition, products are laced with additional ingredients to garner consumer interest. Unfortunately, this is a double-edged sword. These additives may inch the product closer to satisfying consumer expectations, but the elongated, indecipherable ingredient deck sends consumers running in the other direction. Ideally, an ingredient would offer these characteristics in an integrated package to enable favourable product attributes in a concise ingredient deck. Soy leghemoglobin, or heme, does exactly this.
The Hero's Journey
The Hero's Journey
The Hero's Journey
“Heroism is endurance for one moment more.” – George F. Kennan Taste, texture, and nutrition – for the alternative protein industry, the holy grail is as alluring as it is elusive. Time and again, irrespective of technology, product, and region, this trifecta is seen as essential to a food product’s success. The industry has responded with a panoply of innovative ingredients and raw materials to meet the challenge. Whether it’s additive flavours and colourants for taste, binders and emulsifiers for texture, or nutraceuticals and plant proteins for nutrition, products are laced with additional ingredients to garner consumer interest. Unfortunately, this is a double-edged sword. These additives may inch the product closer to satisfying consumer expectations, but the elongated, indecipherable ingredient deck sends consumers running in the other direction. Ideally, an ingredient would offer these characteristics in an integrated package to enable favourable product attributes in a concise ingredient deck. Soy leghemoglobin, or heme, does exactly this.