“We don’t buy what we need. We buy the stories we tell ourselves.” – Seth Godin, Author of ‘This is Marketing’ When it comes to advertising, the meat and dairy industry incumbents have had many decades of experience in optimizing the way they impact consumer purchase decisions. Over the years, they have successfully mastered the art of selling the sizzle instead of the steak and have pulled off some of the most iconic marketing and advertising campaigns in the food industry. Alternative proteins are early in this respect and would benefit from observing and learning from the tactics of the meat and dairy industry.
Sell The Sizzle (Not The Steak)
Sell The Sizzle (Not The Steak)
Sell The Sizzle (Not The Steak)
“We don’t buy what we need. We buy the stories we tell ourselves.” – Seth Godin, Author of ‘This is Marketing’ When it comes to advertising, the meat and dairy industry incumbents have had many decades of experience in optimizing the way they impact consumer purchase decisions. Over the years, they have successfully mastered the art of selling the sizzle instead of the steak and have pulled off some of the most iconic marketing and advertising campaigns in the food industry. Alternative proteins are early in this respect and would benefit from observing and learning from the tactics of the meat and dairy industry.