Replicate, Differentiate or Innovate? The Quest to Be ‘Meatier Than Meat’
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“History doesn’t repeat itself, but it often rhymes.” – Mark Twain Alternative proteins are generally discussed in a single sound bite. People may love them or hate them, eat them or avoid them. The sector is starting to encompass a dizzying array of products and approaches as companies create substitutes for meat, seafood, dairy, eggs, and ingredients using a mix of technologies such as plant-based, fermentation, and cultivated. An estimated 4,000 companies are trying to revolutionize the food industry by using different approaches to innovation which broadly fall into three categories:
Replicate, Differentiate or Innovate? The Quest to Be ‘Meatier Than Meat’
Replicate, Differentiate or Innovate? The…
Replicate, Differentiate or Innovate? The Quest to Be ‘Meatier Than Meat’
“History doesn’t repeat itself, but it often rhymes.” – Mark Twain Alternative proteins are generally discussed in a single sound bite. People may love them or hate them, eat them or avoid them. The sector is starting to encompass a dizzying array of products and approaches as companies create substitutes for meat, seafood, dairy, eggs, and ingredients using a mix of technologies such as plant-based, fermentation, and cultivated. An estimated 4,000 companies are trying to revolutionize the food industry by using different approaches to innovation which broadly fall into three categories: