“In a startup, absolutely nothing happens unless you make it happen.” Marc Andreessen, Founder – Netscape & Andreessen Horowitz To avoid a climate and environmental disaster, a fundamental transformation of the economy and key industries is imminent. Foremost among these are energy, transport, and food. Alternative protein startups are at the forefront of the transformation of the food industry. Going the distance for these startups will not only require focus, tenacity, and hard work but also the right mix of strategy, R&D, product, operations, talent, funding, and customers. The startup journey is anything but smooth; it takes many iterations to get it right. Starting a new business is tough in any environment, but it is even more so under the challenging macroeconomic conditions we face today. To grow, startups need three things: money, staff, and customers. Good Startup reached out to startups in the alt protein industry with an in-house survey from 1 Sep – 21 Sep. The survey focused on the challenges they faced across three key areas – fundraising, talent, and sales. Before we delve into their responses, let’s take a closer look at the diversity of the respondents.