Expert Talk: The Whole-y Grail
By Chris Bryson, Founder and CEO of New School Foods
We are excited to present Expert Talk, a new video offering by Good Signal. As part of this series, we will showcase alternative protein experts who will share their unique industry knowledge to provide insights on a range of topics. We hope you enjoy the talk below.
Chris Bryson is the CEO and Founder of New School Foods, a whole-cut seafood and meat alternatives startup. He is passionate about creating a kinder, more sustainable food system. A successful entrepreneur, he sold his first company, Unata, to Instacart before becoming an investor and entrepreneur in the alternative protein industry. He invested in numerous companies in the sector via the Glass Wall Syndicate before turning his attention to augmenting academic research, sponsoring 6 different university projects, and subsequently founding New School Foods.
Length: 26 minutes
Chapters
00:17 - Introduction to whole-cuts
03:42 - Why alternatives need to match meat whole-cuts
08:16 - What exact aspects do they need to match
11:58 - 5 technicalities for successful whole cuts
22:17 - What are the tools we have to tackle this challenge
25:11 - Conclusion
About New School Foods
New School Foods was founded in 2020 with a mission to accelerate the transition to a kinder, more sustainable food system by creating no-compromise meat alternatives. The startup has developed a proprietary platform to create whole-cut seafood and meat alternatives, including their plant-based salmon that cooks, tastes and flakes like wild salmon. New School Foods closed a $12 million seed investment round earlier this year. Investors in the company include Blue Horizon Ventures, Hatch, Good Startup and Lever VC. The company is building a pilot plant and intends to launch its product in 2024.