“If slaughterhouses had glass walls, everyone would be vegetarian.” Paul McCartney — singer, songwriter, and musician It all started with a dream, or more precisely, dreams. Consumers envisioned a healthier lifestyle fuelled by more plant-based foods (without sacrificing taste, of course). Food producers, animal rights activists and scientists thought they had found the holy grail using a new approach that would address consumer health, animal welfare, and profits. Investors were seduced by the prospect of huge returns by funding the next big thing and doing some good along way.
Alternative Proteins: The Good, Bad & Ugly
Alternative Proteins: The Good, Bad & Ugly
Alternative Proteins: The Good, Bad & Ugly
“If slaughterhouses had glass walls, everyone would be vegetarian.” Paul McCartney — singer, songwriter, and musician It all started with a dream, or more precisely, dreams. Consumers envisioned a healthier lifestyle fuelled by more plant-based foods (without sacrificing taste, of course). Food producers, animal rights activists and scientists thought they had found the holy grail using a new approach that would address consumer health, animal welfare, and profits. Investors were seduced by the prospect of huge returns by funding the next big thing and doing some good along way.