I came across this video on Twitter recently, and wanted to share it with you to see what you think of it in terms of effective communication? It’s all about social media strategy, and why you’re wrong to think that your business doesn’t need it. But that’s not necessarily why I want you to watch it…

Watch the video, then consider the questions below

So how much did you watch?

The whole thing? Half? The first 1 minute? I think everyone would agree that it was a very creative video involving a large amount of talent etc, but how effective was it for retaining your attention?

How much can you remember?

If you’re new to social media, then I would expect you to have found some of those numbers surprising or even shocking. But how many could you remember by the end of the video?

Join the conversation. Leave your comment below saying how much you watched, and how many specifics you could remember by the end.