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I'm an optimisation expert working at Adobe Professional Services in London. I have over 10 years experience in the fields of UX, Analytics, and Conversion Rate Optimisation. I'm fanatical about understanding how people process information to make decisions and how this affects their behaviour online. During my career I have helped companies like HSBC, Barclays, Sky, O2, New Look and others to increase their rate of goal attainment through personalisation and testing.
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Last seen 10 Mar, 2017
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