SEO focussed copywriting can make or break your website!

Have you ever heard the phrase ‘Content is king’? The reason this is true is because it is your CONTENT that search engines such as Google will examine to determine where to rank your website, and it is also your CONTENT that will persuade your visitors whether or not to buy from you.

Are you producing your own website content?

If you’re like the majority of small business owners, then the chances are that your budget won’t stretch to paying a professional to write SEO and persuasive marketing focussed content for your website. Instead, it’ll be you, sitting at home late at night after a hard days work, trying to describe your products or services. Am I Right?

Your website content has to be a balance of SEO for Google, and persuasion for your readers.

Unfortunately, you can’t afford to brush off the importance of getting your content right. If the content you produce fails to rank highly on Google, then you’ll end up with no visitors. If your content doesn’t persuade your visitors to take action and buy from/contact you, then you’ll fail to turn visitors into customers. If this is the case, then every penny you’ve just spent on your new website has been wasted.

Discover how to produce content that is loved by Google AND your visitors…

What you need is a practical, hands on guide to producing website content. You need a guide which is easy to read, quick to put into practice, but detailed enough to really teach you what you need to know.

Watch this video to see why I think Practical SEO Copywriting and SEO Secrets by Glenn Murray are such invaluable resources for all small business website owners:

SEO Secrets Summary

This book is for people who either want to get in and do their own SEO or want to make sure they know what they’re outsourcing. By reading this book, you will learn what SEO truly means, and how to use it to ensure your website ranks highly on Google.

Learn more about SEO Secrets by Glenn Murray

You’ll be able to:

• Understand what SEO means
• Choose your keywords
• Optimize your WordPress blog
• Optimize your web content
• Understand link baiting
• Understand and use other link building methods
• Monitor your progress
• Make use of 207 reference links in the bibliography!

Follow this link to view a sample chapter of SEO Secrets

Practical SEO Copywriting Summary

By comparison, this book is super-focussed for people who need to produce their own web content personally. Armed with a thorough understanding of the various ‘Content Tools’ you can use to format your website content, this book will give you practical and detailed guidance on how to use these tools to satisfy both Google AND your readers.

Learn more about Practical SEO Copywriting by Glenn Murray

You’ll learn:

• 8 clever techniques that SEO copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your SEO copy now
• How to resolve the 15 most common conflicts between what Google wants and what your readers want
• That SEO copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
• And much more…

Follow this link to view a sample chapter of Practical SEO Copywriting

What advice do you have for other business website owners trying to produce SEO focussed website content?

There are lots and lots of ways to improve the SEO effectiveness of websites, but not all bring the sort of results that people had hoped for. Leave a comment below with the SEO Copywriting technique that has brought you the most success online.