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Increasing your ‘Likes’ is essential

Facebook fan pages are rapidly being recognised as an essential tool for any brand or business wanting to harness the power of Social Media. The problem is, they’re only worthwhile if people click the ‘Like’ button! In this post I’m going to share with you a really powerful technique which you can use to increase the number of people that ‘Like’ yours.

Watch the video to learn how to increase your likes on Facebook:

To increase the number of people who click your ‘Like’ button, use a technique called ‘Fan-gating’

This means, that non-fans see a pre-determined page until they click the like button. After clicking the like button, they see another pre-determined page. Then if they subsequently visit the page again, they will see the wall. Cool eh?

The first step is to offer people something in return

It shouldn’t come as a surprise to learn that the basic rules of ‘fair and equitable exchange’ apply to human behaviour on Facebook too. In essence, this means that people are unlikely to take action (and ‘give’ you something) unless you offer them something valuable in return.

Next, you must instantly reward people for taking action

If you’ve promised them something, give it to them without delay. Having performed a successful ‘fair and equitable exchange’, you’ve now built up a increased level of permission which means you’re now able to ask for yet another exchange as shown in the video with the Air New Zealand example. In that case, people were asked to register their email address etc.

Now that you’re increasing your likes, don’t blow it

Don’t forget, that whatever you add to your wall will now appear in your fan’s activity feeds. To a certain degree, this means you should always remember why they gave you permission to ‘communicate’ with them in the first place. Stray too far (or too quickly) off this message, and they won’t hesitate to ‘unlike’ you!