Your product pages are attracting more traffic than you think! As Google becomes increasingly adept at understanding website content, the likelihood is that your service or product pages will probably be ranking more highly than your homepage for your specific products or services. This means that an increasing number of your new website visitors might never ...
Your landing page doesn’t have to be your homepage! One common misconception held by small business website owners is that their homepage is the place where ALL traffic should be directed to. I’m sorry, but that is just plainly wrong. The key to designing a successful landing page is ensuring that the design and purpose of ...
The look and feel of your website creates an instant impression on your Users. Have you ever walked into a shop or restaurant and instantaneously ‘just known’ that it wasn’t the right place for you? (if you answered ‘No’, then please read on anyway!) Well the same happens when people visit websites. We all tend to ...
Site search gives the user the power to control their own User Experience Some people love using site search facilities. In fact, for some people – it’s all they use. Websites such as Amazon and Ebay have taught us that the fastest way to find what we’re looking for is to simply type it into the ...
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