The Rock FM media player is a great example of a ‘Balanced User Experience’ In my opinion, an acceptable online experience is achieved when the design creates an appropriate balance between the (sometimes competing) needs of the business and wants or goals of the user. In this post I will show you an example of ...
Dollar Shave Club is a great example of how to design your landing pages for maximum conversions When Dollar Shave Club launched this month they did so with a video which went viral. With over 3,600,000 views in under 3 weeks, I’m sure that CEO Michael Dubin couldn’t be happier. What impressed me even ...
Internal site search data from Google Analytics is a data goldmine that will show you what people are looking for on your website. Unfortunately, a large number of website owners are missing out on this valuable resource because they haven’t configured their Google Analytics account correctly. In this post I’m going to show you how to ...
The value of User Experience can be found in its ROI Susan Weinschenk from Human Factors International (HFI) has published a video to Youtube that attempts to explain the value of Usability and User Experience in terms of Return on Investment (ROI). Unsurprisingly, the video is called “The ROI of User Experience with Dr. Susan Weinschenk”. ...
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