Blair // Posts published by Blair
The ROI of User Experience – explained in video by Dr. Susan Weinschenk
The value of User Experience can be found in its ROI Susan Weinschenk from Human Factors International (HFI) has published a video to Youtube that attempts to explain the value of Usability and User Experience in terms of Return on Investment (ROI). Unsurprisingly, the video is called “The ROI of User Experience with Dr. Susan Weinschenk”. ...
Why you should love your product pages – Landing page review of BritishInsurance.com
Your product pages are attracting more traffic than you think! As Google becomes increasingly adept at understanding website content, the likelihood is that your service or product pages will probably be ranking more highly than your homepage for your specific products or services. This means that an increasing number of your new website visitors might never ...
What would a checkout page be like in real life? [video]
![What would a checkout page be like in real life? [video]](http://www.goodsignal.com/wp-content/themes/parallelus-unite/includes/timthumb.php?src=/wp-content/uploads/2011/10/analytics_video1.jpg&w=556&h=133&zc=1)
Have you ever considered what your checkout page would be like in real life? Google have made a great [and very funny] video that shows what some online checkout pages would be like if they existed in physical form in real life. All this guy wants is to buy a loaf of bread. You’d think ...
An Introduction to Clicktale’s Heatmaps and Why You Should Use Them
Clicktale Heatmaps help you to understand your users Clicktale is one of many different services that can help you to uncover exactly how your customers behave while on your website. You can see heatmaps that show where people are moving their mouse across the screen, where they’re clicking (even if those clicks aren’t on links), and ...
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Recent Posts
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The ROI of User Experience - explained in video by Dr. Susan Weinschenk
The value of User Experience can be found in its ROI Susan Weinschenk...
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Why you should love your product pages - Landing page review of BritishInsurance.com
Your product pages are attracting more traffic than you think! As Google becomes...
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![What would a checkout page be like in real life? [video]](http://www.goodsignal.com/wp-content/themes/parallelus-unite/includes/timthumb.php?src=/wp-content/uploads/2011/10/analytics_video1.jpg&w=64&h=64&zc=1)
What would a checkout page be like in real life? [video]
Have you ever considered what your checkout page would be like in...
About the Author
Hi, my name's Blair. I'm super passionate about all things related to Web Communication. This means I like psychology, human behaviour, UX/UI, and the business application of motivating people to take action.
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