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Turn your website visitors into customers.

Good Signal is the User Behaviour blog of Blair Keen - User Behaviour and Conversion Rate Optimisation fanatic at Foolproof. Here you will find practical advice relating to User Behaviour, Digital Marketing, and Conversion Rate Optimisation - basically all the stuff you need to turn more of your website visitors into customers.

Featured Content
The ROI of User Experience – explained in video by Dr. Susan Weinschenk

The ROI of User Experience – explained in video by Dr. Susan Weinschenk The value of User Experience can be found in its ROI Susan Weinschenk from Human ...

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How To Increase Your ‘Likes’ on Facebook

How To Increase Your ‘Likes’ on Facebook Increasing your 'Likes' is essential Facebook fan pages are rapidly being recognised as an essential ...

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3 Ways To Instantly Improve Your Calls To Action

3 Ways To Instantly Improve Your Calls To Action Let's face it - the only reason that business owners bother spending time building ...

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Why you should love your product pages – Landing page review of BritishInsurance.com

Why you should love your product pages – Landing page review of BritishInsurance.com

Your product pages are attracting more traffic than you think! As Google becomes increasingly adept at understanding website content, the likelihood is that your service or product pages will probably be ranking more highly than your homepage for your specific products or services. This means that an increasing number of your new website visitors might never ...

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What would a checkout page be like in real life? [video]

What would a checkout page be like in real life? [video]

Have you ever considered what your checkout page would be like in real life? Google have made a great [and very funny] video that shows what some online checkout pages would be like if they existed in physical form in real life. All this guy wants is to buy a loaf of bread. You’d think ...

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An Introduction to Clicktale’s Heatmaps and Why You Should Use Them

An Introduction to Clicktale’s Heatmaps and Why You Should Use Them

Clicktale Heatmaps help you to understand your users Clicktale is one of many different services that can help you to uncover exactly how your customers behave while on your website. You can see heatmaps that show where people are moving their mouse across the screen, where they’re clicking (even if those clicks aren’t on links), and ...

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