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Turn your website visitors into customers.

Good Signal is the User Behaviour blog of Blair Keen - User Behaviour and Conversion Rate Optimisation fanatic at Foolproof. Here you will find practical advice relating to User Behaviour, Digital Marketing, and Conversion Rate Optimisation - basically all the stuff you need to turn more of your website visitors into customers.

Featured Content
Dollar Shave Club – landing page review video

Dollar Shave Club – landing page review video Dollar Shave Club is a great example of how to design your landing pages ...

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The ROI of User Experience – explained in video by Dr. Susan Weinschenk

The ROI of User Experience – explained in video by Dr. Susan Weinschenk The value of User Experience can be found in its ROI Susan Weinschenk from Human ...

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How To Increase Your ‘Likes’ on Facebook

How To Increase Your ‘Likes’ on Facebook Increasing your 'Likes' is essential Facebook fan pages are rapidly being recognised as an essential ...

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The Rock FM – an example of a balanced User Experience

The Rock FM – an example of a balanced User Experience

The Rock FM media player is a great example of a ‘Balanced User Experience’ In my opinion, an acceptable online experience is achieved when the design creates an appropriate balance between the (sometimes competing) needs of the business and wants or goals of the user. In this post I will show you an example of ...

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How to set up Google Analytics site search

How to set up Google Analytics site search

Internal site search data from Google Analytics is a data goldmine that will show you what people are looking for on your website. Unfortunately, a large number of website owners are missing out on this valuable resource because they haven’t configured their Google Analytics account correctly. In this post I’m going to show you how to ...

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Why you should love your product pages – Landing page review of BritishInsurance.com

Why you should love your product pages – Landing page review of BritishInsurance.com

Your product pages are attracting more traffic than you think! As Google becomes increasingly adept at understanding website content, the likelihood is that your service or product pages will probably be ranking more highly than your homepage for your specific products or services. This means that an increasing number of your new website visitors might never ...

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