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Turn your website visitors into customers.

Good Signal is the User Behaviour blog of Blair Keen - User Experience and Conversion Optimisation fanatic at Adobe. Here you will find practical advice relating to User Experience, Digital Marketing, Analytics and Conversion Rate Optimisation - basically all the stuff you need to turn more of your website visitors into customers.

Featured Content
Seriously – would you fly with these guys after seeing this ad?!!

Seriously – would you fly with these guys after seeing this ad?!! Inadvertent messages can hurt your conversion rate While enjoying breakfast on holiday recently I came ...

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Top 3 metrics every small business should measure (but probably don’t)

Top 3 metrics every small business should measure (but probably don’t) Your website is there to make you money. That means it's important to ...

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Dollar Shave Club – landing page review video

Dollar Shave Club – landing page review video Dollar Shave Club is a great example of how to design your landing pages ...

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6 Steps to Persuasive Design – an important part of every conversion strategy

6 Steps to Persuasive Design – an important part of every conversion strategy

6 Steps to Persuasive Design is a video from Human Factors International Following on from my post about The Return on Investment of User Experience this is a video from Dr. Eric Schaffer at Human Factors International. Designing for persuasion is based in psychology – but don’t let that hold you back! Businesses who are successful at turning ...

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Why you should love your product pages – Landing page review of BritishInsurance.com

Why you should love your product pages – Landing page review of BritishInsurance.com

Your product pages are attracting more traffic than you think! As Google becomes increasingly adept at understanding website content, the likelihood is that your service or product pages will probably be ranking more highly than your homepage for your specific products or services. This means that an increasing number of your new website visitors might never ...

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Posted by in Analytics

How to set up Google Analytics site search

How to set up Google Analytics site search

Internal site search data from Google Analytics is a data goldmine that will show you what people are looking for on your website. Unfortunately, a large number of website owners are missing out on this valuable resource because they haven’t configured their Google Analytics account correctly. In this post I’m going to show you how to ...

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